Using the right size stops platforms from cropping your picture or compressing it into a blur. These are the commonly recommended sizes. Platforms change them from time to time, so treat them as a reliable starting point.
Common sizes
| Where | Size (pixels) |
|---|---|
| Instagram post, square | 1080 × 1080 |
| Instagram post, portrait | 1080 × 1350 |
| Story or Reel | 1080 × 1920 |
| Facebook or LinkedIn post | 1200 × 630 |
| Facebook cover | 820 × 312 |
| X (Twitter) post | 1600 × 900 |
| X header | 1500 × 500 |
| LinkedIn banner | 1584 × 396 |
| YouTube thumbnail | 1280 × 720 |
| YouTube channel banner | 2560 × 1440 |
| Pinterest pin | 1000 × 1500 |
| Profile picture | 400 × 400 |
How to resize in three steps
- Open the social media image resizer.
- Add your picture and choose where you will post it.
- Pick how to fit: fill the frame (crops the edges) or show the whole picture (adds bars of a colour you choose).
- Press Resize and download.
You can also create every size at once and download them in one ZIP.
Fill or fit?
- Choose fill for photos where the edges do not matter, such as landscapes.
- Choose fit for logos, text graphics and group photos where nothing should be cut off.
Keep the file light
Large files load slowly and some platforms recompress them. If a picture is very heavy, run it through compress image afterwards. Use JPG for photos and PNG for graphics with text.
Safe margins
Keep faces and text away from the edges. Profile pictures are shown as circles, and stories have buttons at the top and bottom, so leave about 15% of space free.